The Case for Creativity tells the story of three decades of international research into the link between creativity and effectiveness in advertising and marketing. Research proving that: More creative agencies are more effective agencies More crea

The Case for Creativity tells the story of three decades of international research into the link between creativity and effectiveness in advertising and marketing.

Research proving that:

More creative agencies are more effective agencies
More creative advertising is more effective advertising
More creative companies are more successful companies

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The Case for Creativity tells the story of three decades of international research into the link between creativity and effectiveness in advertising and marketing. Research proving that: More creative agencies are more effective agencies More crea