“After reading The Case for Creativity, I came away with evidence on a theory that I’ve long believed in. I recommend it to everyone in our industry and beyond.”
Paul Donaldson, Marketing Director, Carlton & United Breweries, Australia
“This is an important book written by someone who is as far as you can get from being an advertising luvvie about how communications work.”
Patrick Collister, Directory Magazine
“Something we should encourage every financial analyst to read. It’s time for them to ask ‘why isn’t your business being more creative?’.”
Gareth Kay, Chief Strategy Officer, Goodby, Silverstein & Partners, USA
“The book I wish I’d written.”
Donald Gunn, The Gunn Report